Multiresi is an educational campaign aimed at raising awareness of antibiotic resistance among young people. Science is about to get sexy! The campaign challenges traditional approaches to science communication by offering a stylish brand identity and branded merchandise. Meanwhile, the information of the campaign is subtly infiltrating the target audience’s everyday lives, sparking a deeper interest even among those who would otherwise not be interested in scientific topics. The project was realised in collaboration with the Leibniz Institute for Science Education in Kiel. During the campaign, MultiResi branded products containing short snippets of information were gradually distributed throughout cafés, bars, and shops in Kiel. Simultaneously, the MultiResi Instagram account was launched, as well as the MultiResi website, where more in-depth educational content was made available. My main focus during implementation of the project was the UX and UI design of the website www.multiresi.de, as well as its information graphics. The project was exhibited at Einblick Ausblick 2022 and Kiel Science Day 2022. The campaign took place in the wider Kiel area in spring 2023.